SANYA, China, March 21, 2024 /PRNewswire/ – In the 2024 Spring Festival celebrating the Year of the Dragon, Sanya Tourism Board, in partnership with China Media Group (CMG), introduced a cultural and tourism-themed logo “Welcome to Sanya.” This initiative aimed to showcase the stunning landscapes and rich culture of Sanya through an extensive media campaign including propaganda and short video series like Wonderland Sanya and A Bus Tour Across China•Sanya.
Throughout the Spring Festival period, Sanya offered a plethora of Chinese New Year activities such as theme parks, the Bear Festival, and the Lantern Festival Gala, providing global visitors with a distinctive tropical “new year’s holiday experience.”
Renowned for its favorable weather conditions during the Spring Festival, Sanya not only boasts exceptional natural surroundings but also features distinctive local cultural and tourism assets that captivate visitors. Travelers from all corners of the world have the opportunity to immerse themselves in Chinese traditions and culture while indulging in top-notch tourist amenities. With a blend of traditional cultural exhibitions and modern entertainment offerings, attractions like Haitang Bay, Yalong Bay, Sanya Bay, and Yazhou Bay in Sanya compete in grandeur and allure.
Moreover, Sanya caters to a diverse range of preferences, whether visitors seek shopping excursions, picturesque landscapes for photography, adventurous pursuits, leisurely relaxation, or water sports activities. Sanya not only provides a plethora of options but also ensures a worry-free travel experience through a prepayment compensation system.
The promotional slogan “Welcome to Sanya” gained immense popularity, garnering 1.15 billion impressions on Chinese websites. This not only bolstered Sanya’s reputation but also stimulated local tourism and economic growth. Throughout the festival, Sanya welcomed 2.4814 million tourists, generating tourism revenue of ￥7.494 billion yuan. From March 19th to 22nd, the Sanya Tourism Board, in collaboration with tourism enterprises from the Sanya Economic Circle, launched a series of tourism marketing and promotional activities in Singapore for the year 2024. Subsequently, the Sanya Tourism Board will extend its outreach to the Middle East, Europe, Japan, South Korea, and other regions to attract more international tourists to Sanya, narrating the tale of “Beautiful Sanya” to the global audience and fostering the accelerated growth of the inbound tourism sector.